<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><generator>Alitu</generator><title><![CDATA[The Rough Ugly Truth]]></title><description><![CDATA[Tired of walking on eggshells? You aren't alone. The Rough Ugly Truth is a safe haven for common sense in a world obsessed with political correctness. We’re taking the mute button off the topics that actually matter to our communities, our families, and our future.

We strip away the buzzwords and the performative outrage to get to the heart of the issues shaping our world. We say what needs to be said—not to cause trouble, but to make sense of the chaos.

Tune in for:
Raw, honest commentary.
A rejection of "cancel culture."
Real solutions for a confused society.]]></description><itunes:summary><![CDATA[Tired of walking on eggshells? You aren't alone. The Rough Ugly Truth is a safe haven for common sense in a world obsessed with political correctness. We’re taking the mute button off the topics that actually matter to our communities, our families, and our future.

We strip away the buzzwords and the performative outrage to get to the heart of the issues shaping our world. We say what needs to be said—not to cause trouble, but to make sense of the chaos.

Tune in for:
Raw, honest commentary.
A rejection of "cancel culture."
Real solutions for a confused society.]]></itunes:summary><language>en-us</language><podcast:medium>podcast</podcast:medium><podcast:podping usesPodping="true"></podcast:podping><podcast:guid>bbd289ba-fb83-51e0-8298-3e0888ddc34b</podcast:guid><podcast:updateFrequency rrule="FREQ=WEEKLY">weekly</podcast:updateFrequency><link>https://roughuglytruth.alitu.com</link><atom:link href="https://podcasts.apple.com/us/podcast/id1896851447" rel="external"></atom:link><atom:link href="https://www.pandora.com/podcast/the-rough-ugly-truth/PC:1001118016" rel="external"></atom:link><atom:link href="https://open.spotify.com/show/033q0aI9dveuRjwBmQf0Ct" rel="external"></atom:link><atom:link href="https://instagram.com/ther.u.tpodcast?igshid=NzZlODBkYWE4Ng==" rel="external"></atom:link><atom:link href="https://alitu.com/made-with-alitu/" rel="external"></atom:link><atom:link href="https://www.iheart.com/podcast/269-the-rough-ugly-truth-335355081/" rel="external"></atom:link><atom:link href="https://www.facebook.com/profile.php?id=61553026817933" rel="external"></atom:link><atom:link href="https://feeds.alitu.com/62290401" rel="self" type="application/rss+xml"></atom:link><itunes:type>episodic</itunes:type><itunes:owner><itunes:email>therutpodcast@gmail.com</itunes:email><itunes:name>Keisha W</itunes:name></itunes:owner><itunes:author>Keisha W</itunes:author><podcast:person>Keisha W</podcast:person><itunes:explicit>true</itunes:explicit><itunes:image href="https://feeds.alitu.com/62290401/32910e45-1bf8-45dd-a9ec-0bf529418722.jpg?t=1780191940000"></itunes:image><podcast:locked>Yes</podcast:locked><itunes:category text="Society &amp; Culture"></itunes:category><itunes:category text="Education"><itunes:category text="Self-Improvement"></itunes:category></itunes:category><itunes:category text="Society &amp; Culture"></itunes:category><item><guid isPermaLink="false">7bb9b97b-cb03-455f-9f3e-47a52d23b3a8</guid><itunes:title><![CDATA[Fuck Your "Good Vibes Only": The Disease of Toxic Positivity]]></itunes:title><title><![CDATA[Fuck Your "Good Vibes Only": The Disease of Toxic Positivity]]></title><description><![CDATA[<p><span>Slapping a "good vibes only" sticker on a bleeding wound doesn't heal it—it just makes a mess. This week, Keisha is tearing down the pastel-colored bullshit of Toxic Positivity. We’re talking about why dismissing genuine grief, depression, and frustration with empty platitudes is actually incredibly destructive. Stop telling people "everything happens for a reason," and learn how to actually show up for the people you care about. Raw, reckless, and always right. Tune in.</span></p>]]></description><pubDate>Fri, 18 Sep 2026 05:05:01 GMT</pubDate><itunes:duration>00:13:29</itunes:duration><link>https://roughuglytruth.alitu.com/episode/7bb9b97b-cb03-455f-9f3e-47a52d23b3a8</link><enclosure url="https://feeds.alitu.com/62290401/7bb9b97b-cb03-455f-9f3e-47a52d23b3a8.mp3?t=1789707902000" length="19428793" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">18b7d6a2-ef4d-417b-8e41-01690dde887b</guid><itunes:title><![CDATA[The Grand Corporate Masquerade: Virtue Signaling and the Death of Integrity]]></itunes:title><title><![CDATA[The Grand Corporate Masquerade: Virtue Signaling and the Death of Integrity]]></title><description><![CDATA[<p><span>They change their logos to rainbows. They post black squares. They tell you they care. They are lying. In this episode of The Rough Ugly Truth, we rip the mask off Corporate Virtue Signaling. We break down the math of how 88 mega-corporations paid zero dollars in taxes while claiming to support your community, and how major brands manufacture "Pride" merchandise in countries where homosexuality is a crime. Stop letting PR departments commodify your empathy. It’s time to stop idolizing brands, follow the dark money, and demand policy over PR. Listen in for the raw, reckless, and right steps to stop being a useful idiot for corporate America.</span></p>]]></description><pubDate>Fri, 11 Sep 2026 05:00:04 GMT</pubDate><itunes:duration>00:18:14</itunes:duration><link>https://roughuglytruth.alitu.com/episode/18b7d6a2-ef4d-417b-8e41-01690dde887b</link><enclosure url="https://feeds.alitu.com/62290401/18b7d6a2-ef4d-417b-8e41-01690dde887b.mp3?t=1789102805000" length="26269081" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">bfc871ce-da07-46a4-8d65-a8605f757044</guid><itunes:title><![CDATA[Casual Tribalism: Why You’re Hardwired to Hate (And How to Break Free)]]></itunes:title><title><![CDATA[Casual Tribalism: Why You’re Hardwired to Hate (And How to Break Free)]]></title><description><![CDATA[<p><span>You aren't a free thinker—you’re a biological puppet being played for profit. In this episode of The Rough Ugly Truth, we are tearing down the disease of "Casual Tribalism." From political blood-sports to iPhone vs. Android warfare, we explore why your brain automatically sorts the world into "Us vs. Them" and how the algorithm farms your outrage for cash. It’s time to stop being a useful idiot for your designated digital gang. Listen in for the raw, reckless, and right steps to kill your inner tribalist and take your mind back.</span></p>]]></description><pubDate>Fri, 04 Sep 2026 05:01:00 GMT</pubDate><itunes:duration>00:12:45</itunes:duration><link>https://roughuglytruth.alitu.com/episode/bfc871ce-da07-46a4-8d65-a8605f757044</link><enclosure url="https://feeds.alitu.com/62290401/bfc871ce-da07-46a4-8d65-a8605f757044.mp3?t=1788498061000" length="18368782" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">5b69e4a2-ddc7-48e9-992b-423e0934a017</guid><itunes:title><![CDATA[The Sad Beige Pandemic: How the Internet Stole Your Soul]]></itunes:title><title><![CDATA[The Sad Beige Pandemic: How the Internet Stole Your Soul]]></title><description><![CDATA[<p><span>Look around your house. If everything is oat, bone, and greige, you haven't achieved "quiet luxury"—you’re living in a sensory deprivation tank. In this brutal reality check, we are tearing down the "Sad Beige" aesthetic. We dissect why you're stripping all the color out of your home, why you're buying depressing beige toys for your kids, and why your obsession with a perfect Instagram grid is actually a symptom of deep anxiety. Tune in to learn how to stop performing for strangers, embrace the mess, and finally let some color back into your sterile life.</span></p>]]></description><pubDate>Fri, 28 Aug 2026 05:05:00 GMT</pubDate><itunes:duration>00:19:25</itunes:duration><link>https://roughuglytruth.alitu.com/episode/5b69e4a2-ddc7-48e9-992b-423e0934a017</link><enclosure url="https://feeds.alitu.com/62290401/5b69e4a2-ddc7-48e9-992b-423e0934a017.mp3?t=1787893501000" length="27956579" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">3f3a0905-84da-4f38-a0fd-c74621069090</guid><itunes:title><![CDATA[Zero Sum Thinking; The Loser’s Math]]></itunes:title><title><![CDATA[Zero Sum Thinking; The Loser’s Math]]></title><description><![CDATA[<p><span>Ever felt a knot in your stomach when someone you know posts a massive win? That’s Zero-Sum Thinking—the toxic, broke mindset that believes someone else's success steals from your own. In this episode of The Rough Ugly Truth, we tear apart the evolutionary glitch that makes you jealous, expose why hating on winners is a confession of your own laziness, and hand you a raw, 4-step protocol to rewire your brain for infinite abundance. Stop fighting for crumbs and learn how to bake your own pie. Raw, reckless, and right. Tune in now.</span></p>]]></description><pubDate>Fri, 21 Aug 2026 05:02:00 GMT</pubDate><itunes:duration>00:19:18</itunes:duration><link>https://roughuglytruth.alitu.com/episode/3f3a0905-84da-4f38-a0fd-c74621069090</link><enclosure url="https://feeds.alitu.com/62290401/3f3a0905-84da-4f38-a0fd-c74621069090.mp3?t=1787288521000" length="27788477" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">ce1d118f-b5bd-4da9-8bec-2d8cc66bd204</guid><itunes:title><![CDATA[The Blue-Lit Zombies ]]></itunes:title><title><![CDATA[The Blue-Lit Zombies ]]></title><description><![CDATA[<p><span>Are you reading this while ignoring someone sitting right in front of you? Congratulations, you're part of the problem.</span></p><p><span>In this episode of The Rough Ugly Truth, we’re tearing into "Phubbing"—the pathetic, normalized habit of choosing a glowing piece of glass over living, breathing human beings.</span></p><p><span>We aren't coddling your excuses. We’re exposing how your digital dopamine addiction is shattering your relationships, killing your intimacy, and teaching your kids they take second place to a screen. More importantly, we’re handing you a brutal, unapologetic 5-step action plan to break the habit, set hard boundaries, and hold the people around you accountable.</span></p><p><span>Stop choosing plastic over people. Put the damn phone down. Look up. Listen now.</span></p>]]></description><pubDate>Fri, 14 Aug 2026 05:05:00 GMT</pubDate><itunes:duration>00:18:42</itunes:duration><link>https://roughuglytruth.alitu.com/episode/ce1d118f-b5bd-4da9-8bec-2d8cc66bd204</link><enclosure url="https://feeds.alitu.com/62290401/ce1d118f-b5bd-4da9-8bec-2d8cc66bd204.mp3?t=1786683901000" length="26932567" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">e46ce570-7b00-41ed-93eb-51fac41b32bc</guid><itunes:title><![CDATA[Wake the Hell Up: The Disease of Doomscrolling]]></itunes:title><title><![CDATA[Wake the Hell Up: The Disease of Doomscrolling]]></title><description><![CDATA[<p><span>You’re not "staying informed"—you’re self-sabotaging. In this episode of The Rough Ugly Truth, we call out doomscrolling for what it really is: a toxic habit lining tech billionaires' pockets while keeping you anxious, paralyzed, and controlled. Stop letting a six-inch screen hijack your nervous system. Here is your aggressive, zero-BS plan to purge your feeds, reclaim your attention, and take back control.</span></p>]]></description><pubDate>Fri, 07 Aug 2026 05:00:01 GMT</pubDate><itunes:duration>00:12:31</itunes:duration><link>https://roughuglytruth.alitu.com/episode/e46ce570-7b00-41ed-93eb-51fac41b32bc</link><enclosure url="https://feeds.alitu.com/62290401/e46ce570-7b00-41ed-93eb-51fac41b32bc.mp3?t=1786078802000" length="18014896" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">5c82b885-4ce9-4eaa-aa28-4a6fdd84014f</guid><itunes:title><![CDATA[Stop Raising Content, Start Raising Kids ]]></itunes:title><title><![CDATA[Stop Raising Content, Start Raising Kids ]]></title><description><![CDATA[<p><strong>Are you raising a human being, or a social media prop?</strong></p><p>In this unapologetic episode of <em>The Rough Ugly Truth</em>, host Keisha W comes for the beige-filtered, picture-perfect facade of modern parenting. We are stripping away the hashtags and diving headfirst into the toxic trap of <strong>Performative Parenting</strong>—the exhausting habit of caring more about looking like a flawless mom or dad to strangers than connecting with the actual, breathing child sitting across from you.</p><p>It’s raw. It’s reckless. And it’s exactly what you need to hear.</p>]]></description><pubDate>Fri, 31 Jul 2026 05:00:01 GMT</pubDate><itunes:duration>00:11:14</itunes:duration><link>https://roughuglytruth.alitu.com/episode/5c82b885-4ce9-4eaa-aa28-4a6fdd84014f</link><enclosure url="https://feeds.alitu.com/62290401/5c82b885-4ce9-4eaa-aa28-4a6fdd84014f.mp3?t=1785474002000" length="16170130" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">d31aada5-ab2e-4e33-8fcf-79a33587a309</guid><itunes:title><![CDATA[The Second Screen Epidemic: Surviving Algorithmic Brain Rot]]></itunes:title><title><![CDATA[The Second Screen Epidemic: Surviving Algorithmic Brain Rot]]></title><description><![CDATA[<p><strong>Listen up, because your attention span is currently on life support.</strong></p><p>We need to talk about the absolute state of modern human consciousness. You know exactly what we’re talking about: You sit down to watch a movie you actually care about, but within ninety seconds, your hand automatically claws for your phone. Suddenly, you’re watching a 10-second clip of a guy cooking a steak in a volcano while split-screened with ASMR soap-cutting, all while a synthetic voice reads Reddit threads to you. Your brain is melting in real-time, and you are paying the tech monopolies for the privilege.</p><p>In this episode of <em>The Rough Ugly Truth</em>, we are dragging the <strong>Second Screen Epidemic</strong> out into the light. We dissect the terrifying reality of algorithmic brain rot—how multi-million-dollar machine learning systems have weaponized your dopamine pathways to ensure you can never just <em>exist</em> in a single moment ever again.</p>]]></description><pubDate>Fri, 24 Jul 2026 05:02:00 GMT</pubDate><itunes:duration>00:09:13</itunes:duration><link>https://roughuglytruth.alitu.com/episode/d31aada5-ab2e-4e33-8fcf-79a33587a309</link><enclosure url="https://feeds.alitu.com/62290401/d31aada5-ab2e-4e33-8fcf-79a33587a309.mp3?t=1784869321000" length="13280754" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">c25b93a3-9571-47e9-abb7-22553256bce1</guid><itunes:title><![CDATA[ The Main Character of the Merge Lane: The Ego Behind the Wheel]]></itunes:title><title><![CDATA[ The Main Character of the Merge Lane: The Ego Behind the Wheel]]></title><description><![CDATA[<p>You are not Moses parting a Red Sea of brake lights. You are just a person who thinks their minutes are mathematically more valuable than everyone else's.</p><p>This week on <em>The Rough Ugly Truth</em>, we are pulling back the tinted windows on modern commuter culture to expose the "Main Character Syndrome" paralyzing our highways. The second you lock yourself inside a two-ton cage of steel, the social contract disintegrates. You aren't <em>in</em> traffic. You <em>are</em> traffic. And the delusion that your hatred of the commute makes you exempt from it ends today.</p><p>Lock your doors, turn down the rage, and get ready to look into a very uncomfortable mirror. Let's ride.</p>]]></description><pubDate>Fri, 17 Jul 2026 05:00:00 GMT</pubDate><itunes:duration>00:10:01</itunes:duration><link>https://roughuglytruth.alitu.com/episode/c25b93a3-9571-47e9-abb7-22553256bce1</link><enclosure url="https://feeds.alitu.com/62290401/c25b93a3-9571-47e9-abb7-22553256bce1.mp3?t=1784264401000" length="14429363" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">eb217980-635e-43fa-b17f-10710b34a442</guid><itunes:title><![CDATA[The Emotional Sweatshop: Unmasking the Customer Service Crisis]]></itunes:title><title><![CDATA[The Emotional Sweatshop: Unmasking the Customer Service Crisis]]></title><description><![CDATA[<p>Let’s be entirely honest: customer service is a psychological bloodbath. We’re burning down the myth that "the customer is always right" and replacing it with the brutal, hilarious, and heartbreaking truth of what it actually takes to survive on the front lines. Expect zero corporate jargon, absolute honesty, and a reckless dive into the horror stories. The customer isn't always right. Sometimes, they're destroying a human being's mental health for $15 an hour.</p>]]></description><pubDate>Fri, 10 Jul 2026 05:00:02 GMT</pubDate><itunes:duration>00:11:02</itunes:duration><link>https://roughuglytruth.alitu.com/episode/eb217980-635e-43fa-b17f-10710b34a442</link><enclosure url="https://feeds.alitu.com/62290401/eb217980-635e-43fa-b17f-10710b34a442.mp3?t=1783659603000" length="15879028" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">e757c5e3-4ee7-4c17-a119-007e31bafa42</guid><itunes:title><![CDATA[Stripped Bare for Views: The Death of the Private Life]]></itunes:title><title><![CDATA[Stripped Bare for Views: The Death of the Private Life]]></title><description><![CDATA[<p>We sold our secrets for a hit of dopamine, and now the algorithm is coming to collect. <em>Stripped Bare for Views: The Death of the Private Life</em> isn’t a polite, hand-wringing documentary about putting your phone down. It’s a brutal, blood-on-the-lens autopsy of a culture that willingly slaughtered its privacy on the altar of engagement.</p>]]></description><pubDate>Fri, 03 Jul 2026 05:00:02 GMT</pubDate><itunes:duration>00:08:38</itunes:duration><link>https://roughuglytruth.alitu.com/episode/e757c5e3-4ee7-4c17-a119-007e31bafa42</link><enclosure url="https://feeds.alitu.com/62290401/e757c5e3-4ee7-4c17-a119-007e31bafa42.mp3?t=1783054803000" length="12426228" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">e7318c77-3632-42f6-9d35-e59fb0e25836</guid><itunes:title><![CDATA[WIRED AND LONELY: The Toxic Paradox of Your Digital "Community]]></itunes:title><title><![CDATA[WIRED AND LONELY: The Toxic Paradox of Your Digital "Community]]></title><description><![CDATA[<p><span>1,000 digital "friends" but nobody to call at 3 AM? 📱💔</span></p><p><span>Let’s stop pretending that being hyper-connected is the same thing as being close. In Episode 4 of the podcast, WIRED AND LONELY: The Toxic Paradox of Your Digital "Community," we are cutting through the noise. We dive deep into how social algorithms actually profit off your isolation and why our obsession with digital curation is making us deeply, aggressively lonely.</span></p><p><span> It’s time to stop auditing life from behind a screen and start living it.</span></p>]]></description><pubDate>Fri, 26 Jun 2026 05:00:02 GMT</pubDate><itunes:duration>00:06:14</itunes:duration><link>https://roughuglytruth.alitu.com/episode/e7318c77-3632-42f6-9d35-e59fb0e25836</link><enclosure url="https://feeds.alitu.com/62290401/e7318c77-3632-42f6-9d35-e59fb0e25836.mp3?t=1782450003000" length="8987268" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">355370e8-8e79-4274-ad41-2e07f661d01f</guid><itunes:title><![CDATA[ Hold Up, Make It Make Sense]]></itunes:title><title><![CDATA[ Hold Up, Make It Make Sense]]></title><description><![CDATA[<p><span>We have the entire Library of Alexandria in our pockets, so why are we all acting as if we’ve completely lost the plot? 🗣️📉</span></p><p><span>On this week’s episode of **Respectfully... What?**, we’re getting into the very messy reality of Information Overload. We talk about the paradox of the internet: how having access to *everything* has actually made us worse at knowing *anything*. If you’ve ever wondered why you can’t agree with your uncle on basic, verifiable facts, blame your brain’s need for dopamine and the algorithms that trap us in digital echo chambers. The apps are literally designed to feed us what we already believe, making anyone who disagrees look completely insane.</span></p><p><span>It’s time to burst the bubble. </span></p>]]></description><pubDate>Fri, 19 Jun 2026 05:04:00 GMT</pubDate><itunes:duration>00:09:29</itunes:duration><link>https://roughuglytruth.alitu.com/episode/355370e8-8e79-4274-ad41-2e07f661d01f</link><enclosure url="https://feeds.alitu.com/62290401/355370e8-8e79-4274-ad41-2e07f661d01f.mp3?t=1781845441000" length="13670224" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">a34bca01-d85b-4664-8897-7d30cd504850</guid><itunes:title><![CDATA[Stand On Business: Stop Ghosting, Start Confronting]]></itunes:title><title><![CDATA[Stand On Business: Stop Ghosting, Start Confronting]]></title><description><![CDATA[<p>The Brutal Truth: Hiding Behind a Screen Isn't "Business"</p><p>Stop lying to yourself! Leaving people on read and disappearing isn’t "protecting your peace"—half the time, it’s just protecting your comfort because you don’t want to face a 2-minute awkward conversation. True peace doesn't require you to shrink your character. In Episode 2: Stand On Business, we are breaking down the rough, ugly truth about why ghosting is cowardice and why confrontation is actually the highest form of self-respect.</p>]]></description><pubDate>Fri, 12 Jun 2026 05:04:01 GMT</pubDate><itunes:duration>00:07:51</itunes:duration><link>https://roughuglytruth.alitu.com/episode/a34bca01-d85b-4664-8897-7d30cd504850</link><enclosure url="https://feeds.alitu.com/62290401/a34bca01-d85b-4664-8897-7d30cd504850.mp3?t=1781240642000" length="11314339" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">b3f283c4-9221-45ed-9907-799100c26c47</guid><itunes:title><![CDATA[Not Your Life, Not Your F*cking Problem]]></itunes:title><title><![CDATA[Not Your Life, Not Your F*cking Problem]]></title><description><![CDATA[<p><span>We are living in an era of peak entitlement. Somewhere along the way, we decided that everyone else’s business is our business—and it’s killing our peace. In the debut episode of the podcast, I’m breaking down why people can’t seem to stay in their own lanes and why you need to start setting firmer boundaries. It’s time to stop letting outside noise dictate your reality.</span></p>]]></description><pubDate>Fri, 05 Jun 2026 05:05:02 GMT</pubDate><itunes:duration>00:09:33</itunes:duration><link>https://roughuglytruth.alitu.com/episode/b3f283c4-9221-45ed-9907-799100c26c47</link><enclosure url="https://feeds.alitu.com/62290401/b3f283c4-9221-45ed-9907-799100c26c47.mp3?t=1780635903000" length="13755392" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item><item><guid isPermaLink="false">760ca3c2-ea5b-47f2-98b2-af8ec352f2d2</guid><itunes:title><![CDATA[Episode 0: No Chaser: Introduction & Expectations]]></itunes:title><title><![CDATA[Episode 0: No Chaser: Introduction & Expectations]]></title><description><![CDATA[<p>​Welcome to the debut of The Rough Ugly Truth. In this introductory episode, I’m pulling back the curtain on why this show exists, what you can expect, and why I refuse to apologize for calling things exactly as they are. No fluff, no filters, and absolutely no chaser.</p>]]></description><pubDate>Sun, 31 May 2026 05:44:19 GMT</pubDate><itunes:duration>00:02:45</itunes:duration><link>https://roughuglytruth.alitu.com/episode/760ca3c2-ea5b-47f2-98b2-af8ec352f2d2</link><enclosure url="https://feeds.alitu.com/62290401/760ca3c2-ea5b-47f2-98b2-af8ec352f2d2.mp3?t=1780206260000" length="3973057" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:explicit>true</itunes:explicit><itunes:author>Keisha W</itunes:author></item></channel></rss>