Now in its third year, Motherhood Moves offers outdoor fitness classes where moms can bring their kids, eliminating the childcare barrier that prevents many mothers from prioritizing their health.

Nicole shares the origin story of her business, explaining how what started as informal park workouts with friends has evolved into a comprehensive wellness platform that goes far beyond traditional fitness. Motherhood Moves integrates movement, mindset, and community, partnering with a registered dietician and licensed mental health counselor to support the whole person through all phases of motherhood.

The conversation explores how Motherhood Moves creates genuine friendships among members, with moms connecting across different stages of motherhood. Nicole emphasizes the importance of local partnerships and staying aligned with brand values.

Ashleigh and Nicole dive deep into the challenges of balancing entrepreneurship with motherhood, discussing the importance of surrounding yourself with the right people and not feeling guilty about prioritizing self-care. They explore how Motherhood Moves serves moms at every stage, from newly postpartum to those with older children who never found their fitness routine again.

The episode concludes with a discussion about the Blaise platform and how Motherhood Moves plans to leverage local influencers and community ambassadors for growth, highlighting the power of authentic recommendations from real people in local communities.

**** HOST ****

The Eternal Entrepreneur, Instagram: instagram.com/theeternalentrepreneur

Blaise, Instagram: instagram.com/join.blaise

Ashleigh Malangone, Instagram: instagram.com/ashleigh.malangone

The Eternal Entrepreneur, LinkedIn: linkedin.com/company/the-eternal-entrepreneur®

Blaise, LinkedIn: linkedin.com/company/joinblaise

Ashleigh Malangone, LinkedIn: linkedin.com/in/ashleighmalangone

Blaise, TikTok: tiktok.com/@join.blaise

Ashleigh Malangone, TikTok: tiktok.com/@ashleigh.malangone

**** GUEST ****

Website: motherhoodmovesli.com

Instagram: instagram.com/motherhood.moves_

At 58 years old, Karen opened The Wellness Stop in April 2024, proving it's never too late to pursue your entrepreneurial dreams. Just four months later, she expanded to include a second floor dedicated to wellness services. The business intentionally serves women ages 45-65, a demographic that Karen identifies as "grossly underserved" when it comes to navigating perimenopause, menopause, and post-menopause. By focusing on this specific niche, Karen has created a thriving community where women feel seen, heard, and supported through one of life's most challenging transitions.

The Wellness Stop offers a unique combination of carefully curated non-toxic retail products, including skincare, body care, and cleaning lines sourced locally when possible; alongside comprehensive wellness services. Clients can access massage therapy, sound healing, certified aromatherapy, red light bed therapy, and detox foot baths, all under one roof. As a certified functional medicine coach with 20 years of experience, Karen provides nutritional coaching and works alongside a trusted network of physicians, PAs, and gynecologists to create comprehensive health roadmaps for her clients. Her typical coaching engagement lasts three to six months and begins with a free consultation call, followed by an in-depth session that includes InBody composition testing.

Throughout the conversation, Karen and Ashleigh explore the common health challenges facing women in this age range, including weight gain during hormonal shifts, anxiety, insomnia, menstrual fluctuations, gut health issues, and cognitive decline. Karen emphasizes the importance of nutrition as a foundation for wellness and shares her practical approach to clean eating, encouraging clients to choose foods with recognizable, pronounceable ingredients and to be wary of products with excessive ingredient lists or added sugars.

The episode also delves into the realities of marketing as a solo entrepreneur. Karen candidly shares her frustrations with the overwhelming cost of traditional marketing services, which are prohibitive for new small businesses. This leads to an exciting discussion about Blaise, Ashleigh's innovative influencer marketing platform designed specifically for brick-and-mortar businesses. Unlike traditional influencer marketing that requires significant upfront investment, Blaise offers a commission-based model where businesses only pay when they make sales, and creators earn money for authentic referrals. The platform addresses a critical gap in the market, making influencer marketing accessible and affordable for small business owners like Karen who are managing everything themselves.

Beyond the business strategies, the conversation touches on the deeper purpose behind The Wellness Stop: creating community. Karen recognizes that women in their 45-65 age range often experience identity shifts and friendship gaps as their children leave home and their roles evolve. Her workshops, art classes, and wellness events provide opportunities for women to connect, form friendships, and support one another through shared experiences. This sense of belonging and mutual support is just as vital to wellness as the products and services offered.

**** HOST ****

The Eternal Entrepreneur, Instagram: instagram.com/:

Blaise, Instagram: instagram.com/join.blaise

Ashleigh Malangone, Instagram: instagram.com/ashleigh.malangone

The Eternal Entrepreneur, LinkedIn: linkedin.com/company/the-eternal-entrepreneur®

Blaise, LinkedIn: linkedin.com/company/joinblaise

Ashleigh Malangone, LinkedIn: linkedin.com/in/ashleighmalangone

Blaise, TikTok: tiktok.com/@join.blaise

Ashleigh Malangone, TikTok: tiktok.com/@ashleigh.malangone

**** GUEST ****

Website: thewellnesstop.com

Instagram: instagram.com/thewellnessstoppj

Facebook: facebook.com/TheWellnessStop

The Wellness Stop Events: karensullivanwellness.com/events

00:00 Introduction

00:53 Lori's Background & Bliss Beauty Balance

02:29 The Power of Yoga & Mindfulness

03:57 Navigating COVID as a New Entrepreneur

13:32 Networking & Building Community

20:29 Vulnerability & Sharing Your Story

25:45 Personal Healing Through Yoga

27:14 The Mission Behind Blaze

34:07 Closing & Where to Find Lori

**** HOST ****

The Eternal Entrepreneur, Instagram: instagram.com/theeternalentrepreneur

Blaise, Instagram: instagram.com/join.blaise

Ashleigh Malangone, Instagram: instagram.com/ashleigh.malangone

The Eternal Entrepreneur, LinkedIn: linkedin.com/company/the-eternal-entrepreneur®

Blaise, LinkedIn: linkedin.com/company/joinblaise

Ashleigh Malangone, LinkedIn: linkedin.com/in/ashleighmalangone

Blaise, TikTok: tiktok.com/@join.blaise

Ashleigh Malangone, TikTok: tiktok.com/@ashleigh.malangone

**** GUEST ****

Website: https://blissbeautybalance.com

Main Instagram: instagram.com/blissbeautybalance

Hair Studio, Instagram: instagram.com/blissbeautyhairstudio

Joined by Emily Fitzgibbon, the owner of Full Bloom Agency, they explore entrepreneurship's unpredictable path and the importance of giving before receiving in cultivating business relationships. Emily shares her transition from hospitality management to running a creative marketing agency, emphasizing the significance of strategic branding and storytelling in business.

The conversation highlights the value of mentorship, network utilization, and investing in oneself to succeed in the evolving creator economy, underscoring the delicate balance between aesthetics and meaningful brand identity.

Topics Discussed:

• Building a business during uncertain times

• Branding vs. “just looking good” online

• Showing up confidently as a founder

• The power of community and collaboration

• Influencer marketing’s future for local businesses

• How Blaise fits into modern brand growth

Tune in and get inspired to build a brand that actually moves people: online and off.

JOINBLAISE.COM

**** HOST ****

The Eternal Entrepreneur, Instagram: instagram.com/theeternalentrepreneur

Blaise, Instagram: instagram.com/join.blaise

Ashleigh Malangone, Instagram: instagram.com/ashleigh.malangone

The Eternal Entrepreneur, LinkedIn: linkedin.com/company/the-eternal-entrepreneur®

Blaise, LinkedIn: linkedin.com/company/joinblaise

Ashleigh Malangone, LinkedIn: linkedin.com/in/ashleighmalangone

Blaise, TikTok: tiktok.com/@join.blaise

Ashleigh Malangone, TikTok: tiktok.com/@ashleigh.malangone

**** GUEST ****

Emily Fitzgibbon, Instagram: instagram.com/emilyfitzgibbon

Full Bloom Agency, Instagram: instagram.com/fullbloomagency

Emily Fitzgibbon, LinkedIn: linkedin.com/in/emilyfitzgibbon

Full Bloom Agency, LinkedIn: linkedin.com/company/fullbloomagency

 It’s a multi-billion dollar industry, growing substantially year after year.  

It’s been proven that consumers trust creators more than any other advertising source.

Yet despite the explosive growth, one shocking fact remains:

90% of all consumer purchases still happen offline.

For an industry built on influence, that means the majority of real-world sales creators drive… go completely untracked.

And that disconnect has kept thousands of storefront businesses shut out of an opportunity that could transform their revenue.

As a creator myself, in addition to major e-commerce brands, I’ve partnered with countless storefront  businesses, as well: boutiques, gyms, coffee shops, med spas, restaurants…

Every time I posted:

customers showed up,

purchases were made,

appointments were booked.

I knew it.

 The businesses knew it.

 But neither of us could prove it.

There was no infrastructure.

 No measurement.

 No attribution.

 No transparency.

I heard this from store owners constantly:

“Ashleigh, I know you’re sending people… but it is so hard to keep track of who came from you.”

That single pain point has kept brick-and-mortar businesses from confidently investing in creators, even though influencer marketing is the most trusted form of marketing available.

And creators?

 Creators have been potentially underselling their true value for years simply because their in-person influence wasn’t measurable.

This wasn’t just my problem.

It was the industry’s problem.

After years of experiencing this gap firsthand, I realized something that felt almost unbelievable after countless google and Ai searches…

Offline attribution, a foundational piece of the creator economy, simply did not exist.

Creators were driving foot traffic every day.

 Businesses were benefiting every day.

 But there was no system connecting the dots.

So I decided to build it.

Not just for myself…

 but for the tens of thousands of creators and the millions of storefront businesses who have been left invisible or untraceable to each other for far too long.

Blaise is quite literally The First Platform to Track Verified In-Person Sales Driven by Creators.

For the first time ever, businesses can finally see which creators are sending customers. Creators get paid based on actual impact, not guesses.

Both sides gain access to transparent, accurate, measurable ROI.

This levels the playing field between e-commerce and brick-and-mortar.

 It makes influencer marketing accessible, trackable, and profitable for every storefront, not just online retailers and business segments.

Instead of paying creators a flat fee with no guarantee, Blaise allows businesses the option to pay commission on verified sales only.

No risk.

No wasted spend.

No blind confidence.

And the data?

 This is a game-changer:

>customer demographics

>age ranges

>location clusters

>purchasing behavior

>visit frequency

Like I said: GAME CHANGER.

Creators have always driven more influence than platforms could measure. That changes now.

With Blaise, creators can:

>earn recurring commission on real sales

>build long-term partnerships

>prove their true value

>participate in the booming offline economy

This is the beginning of the IRL creator era, where influence moves beyond likes and clicks and translates into actual foot traffic and revenue.

Influencer marketing was built for digital commerce.

Blaise is bringing that power to the physical world.

For the first time ever, offline attribution exists, and both creators and businesses get to win.

We’re not just building an app: we’re building the infrastructure that connects creators to real-world commerce.

The early businesses and creators on Blaise will become the leaders of this next wave.

 This is the moment to get in early, get visible, and build partnerships that compound.

If you’re a business or creator ready to be part of the first wave, join the Blaise waitlist.

The future of influence is offline and it’s finally trackable.

WWW.JOINBLAISE.COM

Even with many brand partnerships under her belt, Ashleigh admits that she still find herself waiting for new opportunities and offers to appear in her inbox.

But the truth is...Waiting isn’t an actual strategy. Pitching is.

On this week’s episode of The Eternal Entrepreneur, Ashleigh is sharing:

✔️ Why creators (even successful ones) avoid pitching

✔️ The 4 things to prep before you pitch

✔️ What brands really care about

✔️ How to challenge yourself to pitch just ONE brand this week

This episode isn’t just for full-time creators.

It’s for anyone building something real and wondering how to finally get noticed by brands, by your audience, by yourself.

If you loved this episode, forward it to a creator friend who needs to hear it 💌

& please make sure you're following me on Instagram!!

www.instagram.com/theeternalentrepreneur

www.instagram.com/ashleigh.malangone

In this episode, she is diving into the world of faceless UGC (user-generated content) where creators are building successful, scalable content businesses behind the scenes. Whether you're camera-shy, craving privacy, a former photographer looking to pivot, or simply tired of chasing algorithms, this is your permission slip to create on your terms.

Ashleigh explores:

• Why faceless UGC is exploding in the multi-billion dollar creator industry
• The value brands see in content they can own and use across platforms
• How to land paid gigs without needing a huge following or personal brand
• New opportunities for private client work (think weddings, events, local businesses)
• Why this path is perfect for photographers, creatives, and introverts alike

If you've been curious about creating content without the pressure to perform, this is the episode for you.

Tune in and start building your behind-the-scenes empire.

📲 Don’t forget to follow Ashleigh on Instagram!

www.instagram.com/theeternalentrepreneur

www.instagram.com/ashleigh.malangone

In this raw and empowering conversation, I’m breaking down why most of your real-life circle won’t support you at first...or even ever...and why that doesn’t matter. We’ll talk about how to stop shrinking your dreams to fit someone else’s comfort zone, how to manufacture confidence before you actually feel it, and how to keep showing up even when the likes and claps are nowhere to be found.

Because truth is: you don’t need approval to be successful. You need courage, consistency, and the drive to make it happen.

Whether you're just getting started or stuck in fear of judgment, this episode will hopefully light the fire under you to show up loud, build your brand, and get paid.

And if we’re not already connected, come hang out with me on Instagram:

www.instagram.com/ashleigh.malangone

AND

www.instagram.com/theeternalentrepreneur

FLODESk is the email marketing platform that I personally use and LOVE. Stop sending ugly emails and instead send beautiful ones that people are actually excited to open. FLODESK is super easy to use and is proven to increase clicks and conversion for your business.

*******

Hi friends! Welcome back to The Eternal Entrepreneur Podcast. I’m Ashleigh Malangone, and today I’m getting real about something that’s been personally affecting me and shaking up the influencer world behind the scenes:

What happens when your business is built on Instagram… and Instagram decides to pull the plug?

If you’re a creator, small business owner, or even just someone who’s worked really hard to build a following, this episode is a wake-up call. Because I’m living it right now.

So here’s what happened.

A few weeks ago, Instagram restricted my account’s ability to onboard new products and earn through monetization features, until August. No warning. No clear explanation.

And get this… the reason was tied to a reel I had already appealed and won back in March. The content was reviewed, restored, and found to NOT violate guidelines, yet somehow it triggered a second restriction months later.

I’ve had no luck getting help. No clear answer. No way to escalate beyond vague support forms. And just like that, a major stream of my income was gone.

The scary part? I did nothing wrong. No shady content, no spammy tactics. Just wellness content I’ve always shared. But it didn’t matter because at the end of the day, the platform controls everything.

It’s like building your dream home on land you don’t own and the landlord can evict you whenever they want, with no explanation.

I’m not alone in this.

Creators everywhere are getting shadowbanned, demonetized, or shut down entirely...often without clarity or recourse.

Why?

Because we’ve become dependent on platforms like Instagram for visibility, income, connection, and validation.

But Instagram isn’t a business partner. It’s an algorithm.

And here’s the truth no one wants to hear:

✨ If Instagram is your only audience, you don’t own your business...you rent it.

It doesn’t matter how many followers you have. If the algorithm flips, if the app glitches, or if a bot misreads your post, you’re vulnerable.

This is not to say we shouldn’t use Instagram. It’s powerful. It’s where I built my brand. But what I’m learning the hard way is: we need to stop putting all our eggs in a rented basket.

So what do we do?

We build our own audience outside the algorithm.

Here’s why I’m now doubling down on my email list:

    •    No algorithm decides who sees my message

    •    No random review team can demonetize it

    •    I own my list—and I can take it anywhere

An email list might not be sexy or viral, but it’s powerful. It’s direct access to your most loyal audience.

Whether you’re selling a product, launching a course, or just building community, your email list is your safety net.

And if you’ve been putting it off because “Instagram is going fine,” let me be your cautionary tale. Fine today doesn’t mean safe tomorrow.

Here’s your takeaway from today:

If Instagram disappeared tomorrow...would your business survive?

Start that list. Nurture that community. Diversify your income.

Because the algorithm does not care about your livelihood.

And if this story hit home, please share this episode with another creator. Let’s protect each other, and stop relying on platforms that don’t protect us.

I’ll keep you updated on my account situation and in the meantime, please head to: https://tinyurl.com/tcets269 to join my list.

Let’s stay connected in a spaces we actually own.

Thanks for being here. I’ll talk to you next time 💛

*****

Join FLODESK with my link and get 50% off (!!!) your entire first year: https://flodesk.com/c/7STJFA

FLODESk is the email marketing platform that I personally use and LOVE. Stop sending ugly emails and instead send beautiful ones that people are actually excited to open. FLODESK is super easy to use and is proven to increase clicks and conversion for your business.

CLICK PLAY NOW!

-----

Ashleighs Current Offerings:

>> Book at 1:1 Discovery Coaching Zoom with Ashleigh:

https://calendly.com/hello-xyqi/60min

>>Get Ashleigh's FREE Personal Branding Framework

https://stan.store/ashleighmalangone1

------

Would you also please come follow along with Ashleigh!?

ETERNAL ENTREPRENEUR INSTAGRAM:

https://www.instagram.com/theeternalentrepreneur/

LIFESTYLE INFLUENCER INSTAGRAM:

https://www.instagram.com/ashleigh.malangone/

BRANDING PHOTOGRAPHY INSTAGRAM:

https://www.instagram.com/ashleigh.malangone.BRANDING/

CLICK PLAY NOW!

-----

Ashleighs Current Offerings:

>> Book at 1:1 Discovery Coaching Zoom with Ashleigh:

https://calendly.com/hello-xyqi/60min

>>Get my FREE Personal Branding Framework

https://stan.store/ashleighmalangone1

-----

SIGN UP FOR ASHLEIGH'S RAKUTEN SPECIAL OFFER HERE:

www.rakuten.com/r/ASM0703

------

Would you also please come follow along with Ashleigh!?

ETERNAL ENTREPRENEUR INSTAGRAM:

https://www.instagram.com/theeternalentrepreneur/

LIFESTYLE INFLUENCER INSTAGRAM:

https://www.instagram.com/ashleigh.malangone/

BRANDING PHOTOGRAPHY INSTAGRAM:

https://www.instagram.com/ashleigh.malangone.BRANDING/

CLICK PLAY NOW!

-----

Ashleighs Current Offerings:

>> Book at 1:1 Discovery Coaching Zoom with Ashleigh:

https://calendly.com/hello-xyqi/60min

>>Get my FREE Personal Branding Framework

https://stan.store/ashleighmalangone1

-----

SIGN UP FOR ASHLEIGH'S RAKUTEN SPECIAL OFFER HERE:

www.rakuten.com/r/ASM0703

------

Would you also please come follow along with Ashleigh!?

ETERNAL ENTREPRENEUR INSTAGRAM:

https://www.instagram.com/theeternalentrepreneur/

LIFESTYLE INFLUENCER INSTAGRAM:

https://www.instagram.com/ashleigh.malangone/

BRANDING PHOTOGRAPHY INSTAGRAM:

https://www.instagram.com/ashleigh.malangone.BRANDING/

Where to find Whitney Hayle:

https://www.instagram.com/roadmaptogrowth/

https://stan.store/roadmaptogrowth

CLICK PLAY NOW!

-----

Ashleighs Current Offerings:

>> Book at 1:1 Discovery Coaching Zoom with Ashleigh:

https://calendly.com/hello-xyqi/60min

>>Get my FREE Personal Branding Framework

https://stan.store/ashleighmalangone1

-----

SIGN UP FOR ASHLEIGH'S RAKUTEN SPECIAL OFFER HERE:

www.rakuten.com/r/ASM0703

------

Would you also please come follow along with Ashleigh!?

ETERNAL ENTREPRENEUR INSTAGRAM:

https://www.instagram.com/theeternalentrepreneur/

LIFESTYLE INFLUENCER INSTAGRAM:

https://www.instagram.com/ashleigh.malangone/

BRANDING PHOTOGRAPHY INSTAGRAM:

https://www.instagram.com/ashleigh.malangone.BRANDING/

CLICK PLAY NOW!

-----

Ashleighs Current Offerings:

>> Book at 1:1 Discovery Coaching Zoom with Ashleigh:

https://calendly.com/hello-xyqi/60min

>>Get my FREE Personal Branding Framework

https://stan.store/ashleighmalangone1

-----

SIGN UP FOR ASHLEIGH'S RAKUTEN SPECIAL OFFER HERE:

www.rakuten.com/r/ASM0703

------

Would you also please come follow along with Ashleigh!?

ETERNAL ENTREPRENEUR INSTAGRAM:

https://www.instagram.com/theeternalentrepreneur/

LIFESTYLE INFLUENCER INSTAGRAM:

https://www.instagram.com/ashleigh.malangone/

BRANDING PHOTOGRAPHY INSTAGRAM:

https://www.instagram.com/ashleigh.malangone.BRANDING/