<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><generator>Alitu</generator><title><![CDATA[Priced Accordingly]]></title><description><![CDATA[Most founders spend decades building wealth they can't access. 
Eighty percent of their net worth locked in businesses built at the wrong layer. 

Buyers don't evaluate execution. 
They evaluate infrastructure. 
The gap between those two layers determines whether you get 3x EBITDA or 8x EBITDA when you exit. 

Priced Accordingly examines the five layers between survival and valuation. 
What infrastructure exists at each layer. 
How buyers actually evaluate businesses. 
Why most exits fail or get discounted. 
And what it takes to build at the layer where premium multiples are justified.

I'm Astrid Madeleine Wyke, your host, founder and CEO of Ledger + Legacy. 

After rejecting a 2.5x offer, rebuilding at the buyer's layer, and finally exiting with a record multiple, my team and I now build exit infrastructure for $3-10M founders planning premium exits.

The business either operates at the layer where buyers evaluate, or it doesn't. 
Buyers price accordingly.]]></description><itunes:summary><![CDATA[Most founders spend decades building wealth they can't access. 
Eighty percent of their net worth locked in businesses built at the wrong layer. 

Buyers don't evaluate execution. 
They evaluate infrastructure. 
The gap between those two layers determines whether you get 3x EBITDA or 8x EBITDA when you exit. 

Priced Accordingly examines the five layers between survival and valuation. 
What infrastructure exists at each layer. 
How buyers actually evaluate businesses. 
Why most exits fail or get discounted. 
And what it takes to build at the layer where premium multiples are justified.

I'm Astrid Madeleine Wyke, your host, founder and CEO of Ledger + Legacy. 

After rejecting a 2.5x offer, rebuilding at the buyer's layer, and finally exiting with a record multiple, my team and I now build exit infrastructure for $3-10M founders planning premium exits.

The business either operates at the layer where buyers evaluate, or it doesn't. 
Buyers price accordingly.]]></itunes:summary><language>en-us</language><podcast:medium>podcast</podcast:medium><podcast:location rel="creator" country="US">Austin</podcast:location><podcast:podping usesPodping="true"></podcast:podping><podcast:guid>1c70c9c8-6580-5d09-996c-e9f5e7915c98</podcast:guid><podcast:updateFrequency rrule="FREQ=WEEKLY">weekly</podcast:updateFrequency><link>https://ledger-legacy.com</link><atom:link href="https://alitu.com/made-with-alitu/" rel="external"></atom:link><atom:link href="https://feeds.alitu.com/97707201" rel="self" type="application/rss+xml"></atom:link><itunes:type>serial</itunes:type><itunes:owner><itunes:email>astrid@ledger-legacy.com</itunes:email><itunes:name>Astrid Madeleine Wyke</itunes:name></itunes:owner><itunes:author>Astrid Madeleine Wyke</itunes:author><podcast:person>Astrid Madeleine Wyke</podcast:person><itunes:explicit>true</itunes:explicit><itunes:image href="https://feeds.alitu.com/97707201/7aefcefb-789b-4ce3-826a-678c8f4cadbb.jpg?t=1771234919000"></itunes:image><podcast:locked>Yes</podcast:locked><itunes:category text="Business"><itunes:category text="Entrepreneurship"></itunes:category></itunes:category><itunes:category text="Business"><itunes:category text="Investing"></itunes:category></itunes:category><itunes:category text="Business"><itunes:category text="Management"></itunes:category></itunes:category><item><guid isPermaLink="false">b5eb11a5-80cf-4e29-9b95-19c329213266</guid><itunes:title><![CDATA[Profit Per Employee Exposes Everything]]></itunes:title><title><![CDATA[Profit Per Employee Exposes Everything]]></title><description><![CDATA[<p>Team size feels impressive. Buyers don’t care. They do one calculation and see the truth.</p><p> Profit per employee reveals whether you built real infrastructure or a support system for your identity.</p><p> This episode breaks down the uncomfortable math that turns “growth” into a discount and shows why millions disappear at exit long before a deal is signed.</p><p>If you want to know how buyers would price your business today, book a complimentary Exit Readiness Diagnostic Session HERE &gt; https://calendly.com/astridwyke/exit-readiness-diagnostic</p>]]></description><pubDate>Tue, 20 Jan 2026 10:59:16 GMT</pubDate><itunes:duration>00:14:55</itunes:duration><link>https://ledger-legacy.alitu.com/episode/b5eb11a5-80cf-4e29-9b95-19c329213266</link><enclosure url="https://feeds.alitu.com/97707201/b5eb11a5-80cf-4e29-9b95-19c329213266.mp3?t=1768906757000" length="14327738" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><podcast:season>2</podcast:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">d1259973-239d-4e8d-936a-734a15abdd2f</guid><itunes:title><![CDATA[How I turned A Lowball Offer Into A Record Multiplier]]></itunes:title><title><![CDATA[How I turned A Lowball Offer Into A Record Multiplier]]></title><description><![CDATA[<p>I spent 30 years helping founders scale businesses. Then I tried to exit my own.</p><p>First offer: 2.5x EBITDA. Lowball.</p><p>I walked away. </p><p>After nine months of rebuilding, I returned to the market and exited with a record multiplier for the industry.</p><p>Same business. Same revenue. Different layer.</p><p>This episode: Why 80% of founder wealth gets locked inside their business. The gap between where founders build and where buyers evaluate. And what I learned sitting on both sides of the table.</p><p>Book a complimentary Exit Readiness Diagnostic: <a href="https://calendly.com/astridwyke/exit-readiness-diagnostic" target="_blank">https://calendly.com/astridwyke/exit-readiness-diagnostic</a></p>]]></description><pubDate>Fri, 16 Jan 2026 12:38:16 GMT</pubDate><itunes:duration>00:11:48</itunes:duration><link>https://ledger-legacy.alitu.com/episode/d1259973-239d-4e8d-936a-734a15abdd2f</link><enclosure url="https://feeds.alitu.com/97707201/d1259973-239d-4e8d-936a-734a15abdd2f.mp3?t=1768567097000" length="11331720" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><podcast:season>2</podcast:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">8e5b2579-d7f0-4911-9930-79b1b4c5f3fb</guid><itunes:title><![CDATA[The Elegant Hustle Trap: Why Conscious Leaders Still Burn Out (Just With Better Branding)]]></itunes:title><title><![CDATA[The Elegant Hustle Trap: Why Conscious Leaders Still Burn Out (Just With Better Branding)]]></title><description><![CDATA[<p>You cringe at "hustle harder" posts. </p><p>You've built something sustainable, soulful, values-driven. </p><p>Your team believes in the mission. </p><p>Your brand stands for something deeper.</p><p>So why are you answering Slack messages in your organic cotton yoga pants at 7:43 AM on a Saturday?</p><p>You rejected grind culture. </p><p>But somehow you're still grinding. </p><p>Just with better branding.</p><p>Same trap. </p><p>Different crystals.</p>]]></description><podcast:location rel="creator" country="US">Austin</podcast:location><pubDate>Thu, 11 Sep 2025 17:04:00 GMT</pubDate><itunes:duration>00:10:40</itunes:duration><link>https://ledger-legacy.alitu.com/episode/8e5b2579-d7f0-4911-9930-79b1b4c5f3fb</link><enclosure url="https://feeds.alitu.com/97707201/8e5b2579-d7f0-4911-9930-79b1b4c5f3fb.mp3?t=1757610241000" length="10241651" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">30fbe307-fc6f-4b3f-8a94-d77eb18c3c94</guid><itunes:title><![CDATA[The Million-Dollar Paralysis: Why Every Decision Feels Like Russian Roulette (And How to Stop Leading from Your Anxiety)]]></itunes:title><title><![CDATA[The Million-Dollar Paralysis: Why Every Decision Feels Like Russian Roulette (And How to Stop Leading from Your Anxiety)]]></title><description><![CDATA[<p>You've been "about to hire" that Head of Ops for eight months now.</p><p>Your team is asking whether the calendar invite should be blue or <em>light</em> blue.</p><p>You're refreshing Stripe like it's a Magic 8-Ball.</p><p>Here's the thing: You're not indecisive. You're just making million-dollar moves with kindergarten visibility.</p><p>Here's how we fix that.</p><p></p><p><span>When you’re ready to anchor your growth in clarity and rhythm, book a </span><strong>Numbers + Magic Call</strong><span> with me.</span></p><p><span>👉 </span><u><a href="https://calendly.com/astridwyke/ledger-legacy-introduction" target="_blank">Book your free Numbers + Magic Call here</a></u></p>]]></description><pubDate>Wed, 03 Sep 2025 17:04:00 GMT</pubDate><itunes:duration>00:12:48</itunes:duration><link>https://ledger-legacy.alitu.com/episode/30fbe307-fc6f-4b3f-8a94-d77eb18c3c94</link><enclosure url="https://feeds.alitu.com/97707201/30fbe307-fc6f-4b3f-8a94-d77eb18c3c94.mp3?t=1756919041000" length="12285967" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">ff4d7cbf-2b1c-4069-97ed-bf169965bf35</guid><itunes:title><![CDATA[Weekly, Monthly, and Quarterly Financial Rhythms That Calm Cashflow Chaos]]></itunes:title><title><![CDATA[Weekly, Monthly, and Quarterly Financial Rhythms That Calm Cashflow Chaos]]></title><description><![CDATA[<p>You’ve got revenue.</p><p>You’ve got receipts.</p><p>You’ve got a calendar full of calls and a brain full of ideas.</p><p>And still...</p><p>Cashflow feels like a cryptic riddle…</p><p>Your “strategy” is just gut feelings and Google Sheets…</p><p>Every financial decision comes with a side of mild panic…</p><p>It’s time for a financial rhythm.</p><p>Weekly. </p><p>Monthly. </p><p>Quarterly.</p><p>Three rituals to give you precision and decision-making clarity. </p><p>For reals this time. </p><p>I'll break it all down. </p><p></p><p><span>When you’re ready to anchor your growth in clarity and rhythm, book a </span><strong>Numbers + Magic Call</strong><span> with me.</span></p><p><span>👉 </span><u><a href="https://calendly.com/astridwyke/ledger-legacy-introduction" target="_blank">Book your free Numbers + Magic Call here</a></u></p>]]></description><podcast:location rel="creator" country="US">Austin</podcast:location><pubDate>Wed, 27 Aug 2025 07:40:59 GMT</pubDate><itunes:duration>00:16:13</itunes:duration><link>https://ledger-legacy.alitu.com/episode/ff4d7cbf-2b1c-4069-97ed-bf169965bf35</link><enclosure url="https://feeds.alitu.com/97707201/ff4d7cbf-2b1c-4069-97ed-bf169965bf35.mp3?t=1756280460000" length="15573040" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">8cafa925-6331-4176-ac0a-280b988a5101</guid><itunes:title><![CDATA[How to Access the $18,888 Bonus Stack That Is Giving Our CFO “Who Approved This?” Anxiety]]></itunes:title><title><![CDATA[How to Access the $18,888 Bonus Stack That Is Giving Our CFO “Who Approved This?” Anxiety]]></title><description><![CDATA[<p>You’re making million-dollar moves with $12 clarity.</p><p>Your backend is mostly vibes.</p><p>And your decision-making process? </p><p>Somewhere between “looks fine” and “dear god, I hope this works.”</p><p>That’s what this bonus stack is for.</p><p>It’s $18,888 worth of <em>let’s-clean-this-up-before-it-breaks-you</em>.</p><p>And yes, someone should’ve stopped us. </p><p>But they didn’t. </p><p>So here we are.</p><p></p><p>When you’re ready to anchor your growth in clarity and rhythm, book a <strong>Numbers + Magic Call</strong> with me.</p><p>👉 <a href="https://calendly.com/astridwyke/ledger-legacy-introduction" target="_blank">Book your free Numbers + Magic Call here</a></p><p></p><p>Have questions? Connect with me on Messenger.</p><p>👉 https://www.facebook.com/astridmadeleinewyke/</p><p></p>]]></description><podcast:location rel="creator" country="US">Austin</podcast:location><pubDate>Wed, 20 Aug 2025 16:20:57 GMT</pubDate><itunes:duration>00:25:39</itunes:duration><link>https://ledger-legacy.alitu.com/episode/8cafa925-6331-4176-ac0a-280b988a5101</link><enclosure url="https://feeds.alitu.com/97707201/8cafa925-6331-4176-ac0a-280b988a5101.mp3?t=1755706858000" length="24623752" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">e998e582-ac48-4133-a55b-1c2b74b39970</guid><itunes:title><![CDATA[When the Business You Built Feels Like a Haunted Airbnb You Can’t Check Out Of]]></itunes:title><title><![CDATA[When the Business You Built Feels Like a Haunted Airbnb You Can’t Check Out Of]]></title><description><![CDATA[<p>Sure, it’s “successful.” But also… help.</p><p>The numbers look good. </p><p>The team is solid. </p><p>The brand? Crushing it.</p><p> So why does it feel like you accidentally built a shrine to your past self and now you live inside it, answering Slack messages like a ghost who used to have dreams?</p><p>Let's talk about it. </p><p>No séance required. </p><p>Just honesty, a little nervous laughter, and one very real path back to clarity.</p><p></p><p>When you’re ready to anchor your growth in clarity and rhythm, book a <strong>Numbers + Magic Call</strong> with me.</p><p>👉 <a href="https://calendly.com/astridwyke/ledger-legacy-introduction" target="_blank">Book your free Numbers + Magic Call here</a></p>]]></description><podcast:location rel="creator" country="US">Austin</podcast:location><pubDate>Tue, 19 Aug 2025 13:32:47 GMT</pubDate><itunes:duration>00:35:39</itunes:duration><link>https://ledger-legacy.alitu.com/episode/e998e582-ac48-4133-a55b-1c2b74b39970</link><enclosure url="https://feeds.alitu.com/97707201/e998e582-ac48-4133-a55b-1c2b74b39970.mp3?t=1755610368000" length="34224033" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">cc0aee46-2cb3-43a4-91fd-9a90f5f293fe</guid><itunes:title><![CDATA[What To Do When Your Team Gives More of A Group Chat with A Payroll Vibe]]></itunes:title><title><![CDATA[What To Do When Your Team Gives More of A Group Chat with A Payroll Vibe]]></title><description><![CDATA[<p>You hired grown adults.</p><p>But now you've got Slack chaos, mysterious “updates,” and five people typing “lol got it” while absolutely nothing moves forward.</p><p>If your team is vibing but not finishing.  </p><p>If your inbox is where projects go to die. </p><p>If every task somehow boomerangs back to you like a haunted frisbee. </p><p>It’s not you.</p><p> Wait — it <em>might</em> be you.</p><p> Let’s fix it anyway.</p><p></p><p>When you’re ready to anchor your growth in clarity and rhythm, book a <strong>Numbers + Magic Call</strong> with me.</p><p>👉 <a href="https://calendly.com/astridwyke/ledger-legacy-introduction" target="_blank">Book your free Numbers + Magic Call here</a></p>]]></description><podcast:location rel="creator" country="US">Austin</podcast:location><pubDate>Sat, 16 Aug 2025 14:24:16 GMT</pubDate><itunes:duration>00:29:42</itunes:duration><link>https://ledger-legacy.alitu.com/episode/cc0aee46-2cb3-43a4-91fd-9a90f5f293fe</link><enclosure url="https://feeds.alitu.com/97707201/cc0aee46-2cb3-43a4-91fd-9a90f5f293fe.mp3?t=1755609107000" length="28511736" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item><item><guid isPermaLink="false">c4a9ba60-1bdf-4d79-863f-a8a34ab92d2c</guid><itunes:title><![CDATA[Congratulations, You Accidentally Built Yourself a Job (Instead of A Business.)]]></itunes:title><title><![CDATA[Congratulations, You Accidentally Built Yourself a Job (Instead of A Business.)]]></title><description><![CDATA[<p>Remember when you started your business for <em>freedom</em> and now you have 97 tabs open, six team members tugging at your sleeve, and an “urgent” client email interrupting your pee break?</p><p>Instead of feeling like the badass CEO that you are. </p><p>You’re feeling more like the janitor, the firefighter, the emotional support animal, all wrapped into one.</p><p>This one’s for you, boss.</p><p>It’s time to fake your own death… or at least build a backend that doesn’t scream your name every 7 minutes.</p><p></p><p>When you’re ready to anchor your growth in clarity and rhythm, book a <strong>Numbers + Magic Call</strong> with me.</p><p>👉 <a href="https://calendly.com/astridwyke/ledger-legacy-introduction" target="_blank">Book your free Numbers + Magic Call here</a></p>]]></description><pubDate>Thu, 14 Aug 2025 09:32:17 GMT</pubDate><itunes:duration>00:34:11</itunes:duration><link>https://ledger-legacy.alitu.com/episode/c4a9ba60-1bdf-4d79-863f-a8a34ab92d2c</link><enclosure url="https://feeds.alitu.com/97707201/c4a9ba60-1bdf-4d79-863f-a8a34ab92d2c.mp3?t=1755608855000" length="32820736" type="audio/mpeg"></enclosure><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:explicit>true</itunes:explicit><itunes:author>Astrid Madeleine Wyke</itunes:author></item></channel></rss>